By Avery Baxter
Great content is the best way to get more links. Think data rich content like academic papers, high definition images, static free videos, powerful quotes, statistic rich infographics, slideshows and comedic write-ups.
Images Explode Links and Traffic
Written, audio, video and image (graphics and pictures) content apply. Social Media Today shares that written content with images grabs 94% more attention than content missing images, whether you are trying to get more links or simply want to share a picturesque story. HubSpot says that color goes a long way when it comes to images. In fact, color images increase a person’s interest in reading content by a whopping 80%.
Original pictures get the best traction. Getting your hands on original pictures is as easy as capturing images using your cell phone. If you have basic photography skills, you could capture the emotion, style and texture of trees, animals, sporting events, festivals and people. If your budget permits, you can also get pictures from companies like iStock Photo and ThinkStock Photos.
Other photo libraries require acknowledgement in a byline. Some of these places are Free Digital Photos and Flickr. Wikimedia Commons is another place where you can get free photos. However, I think Wikimedia Commons is limited in the range of high quality photos.
Tell a Story to Get More Links
To use the images at Wikimedia Commons, all you generally need is to acknowledge the name of the photographer, which you can do by simply adding the photographer’s name in the image caption box of the content management system that you use to publish content. Speaking of images, to get more links, add a story to images.
A little girl and her mother weren’t out to get more links when they posted a picture of the girl wearing glasses to social media. it was the story that attracted millions of viewers, readers and supporters. At the heart of the story was bullying. Huffington Post wrote a story about the girl and how her photo got more than four million shares. Last I heard, more than six million people have gotten behind the story.
It’s these types of stories that capture people’s hearts and interest, that help you to get more links. In this case, a personal, emotional appeal went a long way, continues to go a long way.
Data rich written content could also help you to get more links. Remember when you were in school? How many times did you add information from scientific, well researched and stat driven documents into your school papers? The more footnotes, firsthand interviews and statistics there were in the documents, the more reliable you may have believed that the documents were.
“If I add this content to my school paper, my school paper will be better,” you likely thought. Add relevant facts, stats images and firsthand interviews to your content and other people could think that adding your content to their websites, blogs and direct email will make their content better. Outcome – you get more links.