By Rhonda Campbell
Free inbound marketing courses may gift you with at least three benefits. Take just one of the courses and you may learn a new way to optimize your website for those friendly search engine crawlers. Don’t go light with this benefit.
Search engine optimization equals website, blog and social media traffic, the oxygen of a digital enterprise.
Successful writers love traffic jams
Low to no traffic is like opening a store and hoping for sales even though not a single person ever walks through the front door. You have to attract loads of the right visitors. But, if you’ve been marketing online for just three months, you already know how important traffic is.
It’s up to you to turn those first time visitors into repeat visitors. One of the companies that provides free inbound marketing courses for writers also trains writers on how to keep visitors returning.
The other two benefits associated with the free inbound marketing courses are knowledge to build a stronger brand and — writers may not love this one — realization that, despite how often (or how long) that you have been marketing your books, novels or freelance writer portfolio, there’s still a lot that you don’t know.
Regardless of your marketing results and regardless of how many inbound marketing courses that you complete, never lose sight of the fact that you don’t know everything. This is a good thing. Openness to improvement can easily spell continual growth, what you want.
List of free writer inbound marketing courses
Hopefully, you didn’t skip ahead to hurry and see the list of free writer inbound marketing courses. Because a reminder that there’s always a lot to learn is not one that you want to miss. And the free courses are:
• HubSpot Inbound Marketing Certification – http://certification.hubspot.com/inbound-certification
• Google Online Marketing Challenge – https://www.google.com/onlinechallenge/dmc/index.html
• GCF Learn Free – http://www.gcflearnfree.org/socialmedia
• Copy Blogger Content Marketing – http://www.copyblogger.com/content-marketing-codex/
• HootSuite Podium – https://hootsuite.com/pages/education
• Quick Sprout – https://www.quicksprout.com/the-advanced-guide-to-content-marketing/
Some freelance writers also teach free writer inbound marketing courses. Writers can also find free inbound marketing courses that are embedded in larger training programs. These courses aren’t always free. If they are, they may not offer a certification.
Earn an inbound marketing certification? Add it to your freelance writer resume and to your online writer portfolio. Also, incorporate lessons that you have changed in your website, blog and social media designs and posts.