5 Easy Ways to Market

Bymarket online and market offline Rhonda Campbell

If you’re like me, you thought that there was something to the fact that millions of people were on the internet. Pros operating software, companies or social networks hailed how easy it was to market to the world. It didn’t matter if you used giveaways, affiliate websites, newsletters or press releases to market your products or services with.

Numbers were on your side.

Remember those millions of people on the internet?

What I’ve Learned After 15 Years

More than 15 years in, I know that numbers are not necessarily that big of a deal. Besides, if numbers is the most important factor when it comes to the effectiveness of a marketing technique, then it would make better sense to market to the 7 billion folks offline.


To successfully market, you have to go where the people who want your products or services are. Finding these folks is more important than finding out how many people are on the internet, in your town or in a club or association that you are affiliated with.

Demographic reports are a good start. Magazines, newspapers and websites that accept advertisements, often know the demographics of the people who read their periodicals or visit their websites. Ask for this demographic data before you pay for ads. If websites, magazines or newspapers don’t pull in your target audience, move on. Other doors are waiting for you to knock on them.

Easy Ways to Market to the Right Buyers

Although that’s not one of the five ways to market, it’s a must first step. You must know your target audience. You must know how and where to find your target audience. If you’re the type of person who buys the types of products or services that you make, think about the places where you hang out and the places that the people you are close to frequent.

See if you can hang flyers or stack giveaways or postcards at these places. Get approval before you start to market at other businesses. If your target audience visits or attends colleges, universities, restaurants or libraries, ask if you can speak at these locations or offer freebies or giveaways.

Consider working with ethical companies that develop software that pushes graphic sales pieces, including book covers and CD covers, out to hundreds or thousands of people in a matter of minutes. If you use content marketing platforms like Outbrain, Percolate or Contently, review reports and analytics, ensuring that traffic to your websites mainly comes from your target audience.

More Ways to Market

Add your websites to relevant directories, online and offline. To get in print directories, you may have to pay a small fee. An advantage that print directories have over online directories is that, unless recipients toss the directories in the garbage or shoves them in a drawer, the directories stay in eyesight. Get on the front or back flap of a directory, and your business could get repeated attention.

Organizers of festivals, vendor market days and cultural events create directories that you could add your products, services and website URLs into. You can get into some directories for $10 to $25.

There are also free online directories that you can add your business to. Make sure that you include your website URL.

Reach out to colleges, local organizations and associations. Ask if you can speak about important topics that tie into your products or services, topics that can benefit people who attend the colleges, organizations or association events.

Start interviewing on radio stations, both online and offline. Gebbie Press lists radio stations and the types of information that the stations focus on. Your local radio stations are great places to start as well. Don’t assume that local radio stations won’t want to interview you. Stations want and thrive on great, engaging guests.

Another way  to market include writing and distributing press releases. Data to add to your press releases include pictures of your products, your website URL and keywords that your target audience uses to search for products and services like yours.


Stay consistent. You may not always realize the results that you want. But, if you stop, you’re almost guaranteed to generate zero results and if you’re serious about reaching your target market, zero results is not an option.

Posted in Growing Business | Tagged | 1 Comment

Accepting Change

 

By Rhonda Campbell

accepting change saying

 

 

Change is a component of this world. We start dealing with change beginning in infancy. Yet, accepting change is not always easy.

Our resistance to change manifest in different forms, including body illnesses, depression, inflammation, heightened stress levels and, perhaps most of all, fear. The National Center for Biotechnology Information reports that factors that influence stress include coping skills, genetics, personality and support.

Accepting Change Means Relinquishing Control

A root cause of stress is often change. That change could come, for example, as the departure of a loved one, a new job, a relocation, a child leaving home or a marriage or breakup. Fortunately, change can lead to greater learning, awakening, increased awareness and dream fulfillment.

Gaining from change may require that we lower or remove our expectations and relinquish control. If there truly is a Source behind everything, that created everything, then each thought and/or action impacts every other thought and/or action. We’re all connected. if that’s a fact, that alone could be cause for the constant change that occurs in this world.


Relinquishing control is one of the toughest actions to complete. When we’re comfortable, we often feel in control. Let enough change enter our experiences and we may not only feel that we are no longer in control, we may feel abandoned, forsaken, separated from others and alone. We may feel like it’s us against the world. Expectations are another factor that come into play when accepting change.

Our expectations are generally personal, revolve around what we think will benefit us the most. Few of our expectations may focus on others as much as they focus on us. The Tiny Buddha shares that less expectations can keep us open to “come what may”. This single decision could eliminate or reduce frustration, anger and sadness.

Be Honest About Change

Admitting that change is occurring is another way to gain and truly learn from change experiences. If we find ourselves seeking distraction (i.e. burying ourselves in reading books, working what seems all-the-time, partying incessantly, sleeping incessantly), we may not be willing to admit that we are in the midst of change.

We may not be willing to admit that we are not in control of everything. However, we do have the power of choice. We can choose to speak and think positive thoughts or affirmations and we can connect with people who encourage us (even if these connections are kept via the telephone if friends and family do not live nearby).
Should we fear that we are incapable of accepting change or of managing our way through change, there are steps that we can take to strengthen our confidence. Among these steps are creating a list that lays out specific changes we have processed through already, particularly changes that we didn’t think we would make it through.

We can also talk with others about changes that they have come through. It can help to listen to others share their concerns about change. This alone can cause us to feel “normal” and like if other people are not only accepting change but also managing through change effectively, so can we.

Keep Moving

accepting change

 

 

 

 

 

 

 

 

 

 

 

 

Keep moving. Realize that change is a part of this world. We may experience periods of constancy in this world, but, those times don’t last. Accepting change could reduce stressors.

Practice awareness and catch yourself if you see that you’re slipping into old patterns. The slip could be resistance to a current change. The resistance to change could be an attempt to keep things from changing.

Accepting change means that you practice awareness and catch yourself should you start retreating in even one area of your life. Pursuing passions and dreams can motivate you. So too can eating a healthy, balanced diet and exercising. Getting outdoors for at least one hour a day could do wonders for your system.


Love yourself. Be patient with yourself. Ask for help if you feel you’d benefit from it, and, again, keep moving. Regularly connect with others. For example, you may join an in-person discussion group, join a hobby group or attend movies with friends one to two or more times a month.

Posted in Staying Motivated and Inspired | Tagged | 1 Comment

Paycheck jobs aren’t enough

By Belinda Johnson

jobs you love that pay good

Found at Black Naps

Paycheck jobs are great for paying bills. But, there’s a catch. Because these jobs leave you feeling flat, you may buy-buy-buy to give yourself emotional rewards. Pile on debt and don’t be surprised if you start working longer hours at a job that you hate just so you’ll have more money to buy more clothes, shoes, technology gadgets, furniture and more.

It takes more than money

Why? To be truly rewarding, work has to pay off in more areas than the bank. Good jobs strengthen your personal and career confidence. You can see how good jobs connect to higher levels within an organization. For example, if you work as a human resources recruiting coordinator and you love helping people connect with profitable, growing jobs, you could step into human resources specialist jobs then get promoted into human resources recruiter jobs.


Stick with it, and you could head up an entire human resources department one day. But, that’s only if you love helping others to excel on the job. If that’s not your passion, a big salary won’t be enough to graduate the gig away from being a paycheck job.

Finding the right jobs

It really is up to you to discover with jobs are best for you. Think about your hobbies, your passions. Consider your dreams, the activities that you think about engaging in during your free time.  For example, if you love building home designs, jobs in the furniture industry might be a good fit. Keep advancing. You could end up owning a chain of furniture stores.

On the other hand, paycheck jobs don’t excite you. Not only would you quit these jobs if you could had the money to do so, you may not find any jobs that are related to paycheck jobs that you work appealing. Feeling flat and lacking the desire to advance at work aren’t the only drawbacks to working paycheck jobs.

Downsides of working paycheck jobs

Additional drawbacks to working paycheck jobs include fatigue (it’s hard to feel energized when you’re spending eight or more hours a day doing what you hate), sleeplessness and headaches. Paycheck jobs could also find you:

  • Easily irritated
  • Dreaming about the future instead of enjoying living in the NOW
  • Complaining about nearly everything at work
  • Lowering the vibes and the morale of your colleagues
  • Believing that your life is never going to get better
  • Living paycheck to paycheck (as you buy products to try to fill up the empty feeling that seems to be controlling you)
  • Aligning the lack of zest that you feel for paycheck jobs with how you feel about your friends, relatives, neighbors and other people around you

Keep going


The answer may not be to walk out on jobs that use your gifts and stir your passions. You could start looking for jobs that inspire you, that bring out the best in you. Keep searching until you find the right jobs for you. You may even decide to launch a new business in your passion field.

Stay open to change. You’re going to need to accept change to continue to advance in your chosen career.

Posted in Employment and Finding Jobs | Tagged | 1 Comment

Best customer service features

By Rhonda Campbell

Found at Hanfantheinternetman.com

Found at Hanfantheinternetman.com

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

To be effective, customer service features have to keep how the customer feels as top priority. Sales, increased customer interest and revenues cannot trump how the customer feels. You understand this during the marketing and promoting stages.


Generating confident, happy, sexy, trusting and adventurous feelings in customers is what marketing is primarily about. Tie welcomed feelings to your product or service and you could see a pick-up in sales as customers start to believe that getting your products or services will create those welcomed feelings within themselves.

Customer feelings don’t stop with marketing and promoting

Why abandon the focus on customer emotions when customers call your service line to tell a representative that the product arrived in the mail damaged, that a repair technician refused to uphold their warranty or that pricing was 10% higher than it was advertised? Give your customers the best experience by listening to them fully.

Ensure that customer service representatives receive sufficient and focused training. Teach customer service representatives not to cut customers off when they are voicing an issue or challenge. Patience is an absolutely necessary customer service feature.

Other absolutely necessary customer service features are empathy, a positive attitude, communication and clarity. Grove goes into each of these and other customer service features in more depth.

Organizations that offer customer service training include:

Dale Carnegie (the training is broken into modules)
Skillsoft (they offer software training programs)
American Management Association

Colleges and universities also offer training programs that focus on customer service. After your representatives are trained, make sure that you have enough representatives. This prevents workers who communicate directly with customers from feeling stressed and as if they don’t have enough support and bandwidth to perform their job effectively. All of the training in the world won’t make someone feel good about their job if they’re working 12 or more hours a day.

Customer service features showcase representatives

Reward customer service representatives when they positively resolve complicated customer service issues. It’s not uncommon for representatives to be located away from other employees, spending hours responding to one telephone call after another.

Recognize your representatives. Put them in the spotlight and don’t hide them away. After all, other than sales professionals, few (if any), people connect with customers as much as customer service representatives.

Thank customers for telephoning or writing in an issue, bringing a potentially larger issue to your attention. Keep in mind that you could have one customer to satisfy or that customer could remain silent and you end up having hundreds of angry customers to face. So, the first customer who brings an issue to your attention could serve as an ally, keeping a challenge from growing.

Check in with customers

Measure customer service satisfaction by surveying customers. Give customers a gift, price discount or other incentive to take the survey.


Keep in touch with customers by sending them holiday greetings, birthday cards (print or electronic) and anniversary greetings. For example, if customers bought a new laptop from you, send them an anniversary greeting and an invitation to save 15% on a laptop accessory, all because it’s the second anniversary for when they purchased their new laptop from you.

Posted in Business Management | Tagged | 1 Comment

Signs you have bad freelance clients

By Rebecca Davis

Picture by Graphikamaal

Picture by Graphikamaal

More than 53 million Americans earn their income freelancing. Clients that they work for cross all industries and range from hospital administrators to corporate human resources directors to major motion picture studios to financial services institutions. Some of these freelance clients are demanding, requesting constant revisions, travel to in-person meetings and long work hours.

Freelance clients that drain you

These client demands can etch away at the benefits of being a freelancer, including attractive salaries. At the top end, freelancers earn six figure salaries. On average, a freelancers annual income is about $50,000 – $60,000, depending on the field that freelancers work in. But, it’s flexibility and the ability to shift incomes upward with experience (instead of waiting for a once a year salary increase at a traditional job) that attracts skilled professionals to freelancing.


Freelance for a year or longer and you’ll learn that money isn’t always enough to make a client worth sticking with. So, how do you know when it’s time to let freelance clients go?

At the top end is low pay. Even if this is your very first time working with a client as a freelancer, you deserve to be paid a reasonable rate. Do a quick search online to find standard, low and high rates for jobs in your field. Professional associations sometimes post rates at their websites.

It also might be time to let freelance clients go if:

  • Clients ask you to edit or revise a project three or more times. Set a limit on the number of revisions you will perform before you start working on a freelancing project. Include this limit in your contract.
  • Late payments are becoming the norm with a client.
  • During meetings with prospects or third parties, a freelance client repeatedly disrespects you, despite your attempts to educate them to stop this behavior.
  • You are expected to adhere to unreasonable deadlines as a freelancer. This includes tight work deadlines that regularly chip away at your weekends.
  • A client is engaged in a scam. Believe it or not, this happens.

Protect yourself as a freelancer

Do your homework on prospective freelance clients. Don’t send clients money or work for free, even if a client tells you that she can get you exposure. Set clear boundaries and stick to them. However, stay flexible and be open to reasonable negotiations.

You teach clients how to perceive and treat you. Respect yourself and your talents and skills. As a freelancer with a sharp business acumen, you’ll attract far more great clients than the types of freelance clients that you need to let go. Yet, when it’s time, be willing to pull the plug. The last thing you want is to drain your time, energy and resources on a client who is never going to pay you or who doesn’t respect your talents.

Posted in Employment and Finding Jobs | Tagged | 1 Comment

Blend freelance careers and full-time jobs

By Belinda Johnson

Picture by Acglab

Picture by Acglab

Freelance careers are a leading change factor impacting the workforce. First, it was telecommuting jobs that were on the rise. Now, it’s freelance careers that are growing at a significant rate. About 54 million of American workers freelance, according to the Freelancers Union. However, Fast Company reports that a smaller number of people working freelance careers earn all of their income freelancing.


The fact that a smaller number of Americans are working freelance careers full-time could show that more Americans are blending freelance careers with part-time or full-time jobs. The desire to work reduced hours, gain more control of their personal time and use their passions and hobbies to generate income are a few reasons why more people are blending traditional jobs with freelance careers.

Advancing freelance careers

Attractive or not, blending two jobs isn’t always easy. Following are steps that could make your traditional job and freelance careers marriage successful.

Create a clear work schedule – Your employer will establish clear work hours for you at your traditional job. To avoid working at all hours of the day or night, set clear work hours for freelance careers that you work as well. Communicate your work hours to clients who push or demand that you take on more work than you care handle effectively.

Let contacts know that you’re accepting freelance work – Since you’re pursuing freelance careers, you may be someone who values networking. You may not meet strangers because you see common human elements in everyone who you meet. Forgetting former colleagues, neighbors, friends and relatives simply is not what you do. Let your contacts know that your door is wide open when it comes to accepting freelance work. Getting the word out is one of the best ways to grow freelance careers.

Understand non-compete policies – To advance freelance careers smartly, read non-compete policies at your traditional job from top to bottom. Depending on your traditional employer, you may not be able to work for clients who operate businesses in industries similar to your traditional employer’s.

Respect your full-time job – Respect the needs and the requirements of your traditional full-time job. Fulfill assignments associated with your traditional job. You’re getting paid to do your full-time job. Honor agreements that you made with your traditional employer when you signed your employment contract.

Be assertive – Include the link to your freelancers portfolio or website is a good way to introduce prospects to the fact that you are looking for and accepting new clients. Create a professional email address to send and receive correspondence from prospective clients as you continue to grow your freelance careers. Also, add your website link or portfolio to social media networks, postcards and other communications (not related to your traditional job, of course).

Keep learning – Stay apace of changes and trends impacting industries that your freelance careers operate in. Attend classes, seminars and participate in online learning opportunities. For example, you might get SEO certifications or professional licenses to set yourself apart as an expert.

Understand tax implications – It may not sound exciting, but, it’s worthwhile to hop over to the IRS website and familiarize yourself with small business deductions, quarterly taxes and other tax laws that directly impact freelance careers. You may want to create a separate account to save money to pay your quarterly taxes with. Another option you could use to handle quarterly taxes is to reduce the numbers of deductions that you claim with your traditional full-time job.

Maintain good records – Piggy backing on tax implications, make sure that you keep good records. Examples of good records that you’ll need as your freelance careers progress are office product receipts, freelance related mileage records, 1099 forms that you receive from clients and individual payments that you receive from freelance clients.


Strong project and time management skills can make it easier to blend freelance careers and traditional full-time jobs. So too can setting clear boundaries, balancing your personal and professional lives and asking for support when you need it. As a freelancers, support could come through taking on contractors to complete more complex projects.

Posted in Employment and Finding Jobs | Tagged | 1 Comment

10 Content Marketing Strategies

By Rhonda Campbell

content marketing traffic

Found on Viralnova

Content marketing strategies matter because, as it is with music and stage, so it is with writing. Great writing, by itself, may not be enough to get your business, books, online portfolio or mobile app noticed. Fortunately, much of the work required to attract attention to your online content doesn’t have to be performed manually.

Grow your content marketing range

Automated tools, networking and sincere social engagement play a role in the following 10 content marketing strategies that may drive traffic to your business, books, blog or portfolio. The first of the 10 content marketing strategies is simple.


Use larger font sizes for your blog posts titles and subtitles. Major media publishers use this technique. Check out articles at media publishers like the New York Times, Ebony, Huffington Post and Publisher’s Weekly. Larger title font sizes can attract the eye of readers and search engines.

More of the 10 content marketing strategies are:

Interview industry leaders and feature those interviews at your blog, video site and social media networks. Interviews are great because it ensures that content at your blog is unique. Use clips, images and snippets from the feature interview to create short videos and social media content. Get approval from the leader you interview to use their feedback at these other spots.
Identify someone to lead your content marketing strategies. If you’re a one woman show, tag – you’re it! Hold this person responsible for developing print, audio, video, mobile and online marketing plans.

Follow social media influencers

These are people who have 10K or more followers. They may also be people who only have a few hundred incredibly engaged followers. Look for comments and likes. Even if an influencer only has 300 followers, if 25% or more of his followers respond to his posts, his followers are engaged.
Respond to social media and blog site comments and questions. Respond quickly and consistently to start building relationships. Thank people for connecting and communicating with you.
Spice blog posts up with large, clear images. Similar to feature interviews, shoot for pictures that you or one of your team members’ takes. Uniqueness goes a long way. Add alt tags to your pictures (don’t forget the copyright) to get the most out of these content marketing strategies.
Create a slide share that enhances the written content in your blog posts.
Develop two or more social media profiles. Do you write novels, take wedding photographs and work as a dentist? Create a profile for each of your personas. Develop online posts and content marketing strategies for audiences that fit each of your passions or lines of work.
Try a podcast. Create a podcast and offer tips and advice. Steer podcasts content marketing strategies toward a specific passion or line of work. Open and close the podcasts by alerting folks to your blog. Give out your blog URL two or more times during each podcasts.
Offer contests, free mobile apps, quizzes and surveys at your blog. Track the metrics. If you see an uptick in your blog traffic after posting contests, apps, quizzes or surveys, consider adding these reach-outs at your blog on a weekly, bi-weekly or monthly basis.

The last of the 10 content marketing strategies is a must. Be consistent. Scheduling social media posts using automated publishing tools like HootSuite and Buffer is one way to increase consistency.

Stay positive. Some of your content may take off at once, attracting hundreds or thousands of readers, seemingly without effort. Others may only pull in dozens of readers, regardless of how much time you spend sharing and marketing them. Keep at it. Continue to incorporate changes to your blog.

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