True. Facebook has millions of active accounts. However, this number has about as much impact on your small business as does the number of people who access the Internet from various parts of the world each day. In other words, just because a lot of people are in a location doesn’t mean half of them will find your small business or, when it comes to social media networks, follow you. Simply knowing how many people are at an online site is not going to build or improve your business’ customer engagement strategy or customer loyalty.
Using Facebook to Improve Customer Loyalty
To build customer loyalty on Facebook you’re going to have to commit to spending time each day (several days a week at the least) on Facebook posting pictures, asking questions and responding to comments. You can also take advantage of the customer engagement platform by posting unique motivational quotes, cartoons and polls on Facebook.
Which leads to the next point – although Facebook gives each user a standard Facebook page, as a small business owner, you could benefit from designing a custom Facebook page. Features you can add to your customized Facebook page as you implement your customer engagement strategy include your official company logo, an application that links to deals and specials your company is running and polls related to your business. You can also use Facebook as a customer engagement platform and add videos, interviews and magazine covers you or members of your organization are featured in to your customized Facebook page.
Even more than this, to use Facebook to build and improve customer loyalty, plan on engaging in conversations with Facebook users, people who are looking for the specific types of products and services your business develops or sales. If you’re interested in finding out how to find customers on Facebook, consider joining Facebook groups that align with your business products.
How to Find Customers on Facebook
For example, if you sell surfboards, you can join Facebook outdoor sports groups and Facebook water sports groups. As a tip, Facebook groups that have thousands of subscribers may give you more traction than groups that only have a handful of subscribers. When you spot Facebook groups with lots of subscribers, check the number of people who are talking about the group. This number is generally listed at the top of a Facebook page. This number can let you know how many of the subscribers regularly visit the page. Of course, the more people regularly visiting the Facebook page, the better.
You can also promote Facebook posts to your followers and ask them to share your posts with their followers. To implement your customer engagement strategy, you can also run and advertise contests, prizes and giveaways and posts them to your customized Facebook business page. If you choose this option, make sure you highlight your products and services so that they don’t get buried beneath giveaways, contests, prizes and other freebies.
Other ways to market your business and improve customer loyalty using the Facebook customer engagement platform are to reserve prizes and giveaways for people who refer new customers to your business. After all, your business objective is to grow your customer base and customer loyalty. Facebook is simply another tool with which you can achieve this goal. Adding links to your business websites and blogs to your Facebook profile can also help you find customers and improve customer loyalty.
If you enjoyed or benefitted from this article, share it with others by clicking the Twitter, Facebook, LinkedIn, Google Plus and Share buttons below. You bet! We appreciate it!
Click the “Subscribe” button at the side or bottom of this post so you can always be the very first person to receive our updates!
Get Your Copy of Love Pour Over Me at http://www.amazon.com/Love-Pour-Over-Me-ebook/dp/B007MC0Z2C
Pingback: Taping into the Right Business Advice | Write Money Incorporated
Pingback: Tap into the Right Business Consultants - Write Money IncorporatedWrite Money Incorporated