How to capitalize on Facebook Hashtags

Posted on June 16, 2013 by admin

By Rhonda Campbell
facebook hashtags
Imagine being able to click on a hashtag and automatically be sent to a Facebook page, posts or news piece you want to learn more about? Facebook is going to make that happen as it unveils its hashtag system. The ability to keep up with trends, hobbies and favorite categories is going to go up-up-up.

As previously noted, Facebook hashtags will make it easier for entrepreneurs to categorize posts, focusing on certain keywords, products and services as they push information out to their Facebook friends and followers. When using hashtags, the ultimate goal is to turn a word or short phrase into a trend. As with Twitter, a beginning rule to apply and remember whenever posting to Facebook is simply – do not overuse hashtags.


If you create a spreadsheet that list hashtags you will use in weekly Facebook posts, you can track which keywords pull in the most traffic to your website or blog. You can also determine the best times of the week or day to use certain types of hashtags. For example, you might find that food related hashtags work best on Friday evenings.

Hopefully, websites like Hashtags.org and What The Trend will include stats on Facebook hashtags in their analytical reports, similar to how they currently do for Twitter. Until this happens, hop over to Hashtags.org and What The Trend. Because many Twitter users also have Facebook accounts, include a few keywords that are trending on Twitter in your Facebook hashtags. Monitor the results via traffic analysis software like Onestat, ZoomStats, Meta Sun and Web Trends Live.

Also, organize where hashtags will be positioned in Facebook posts. Some entrepreneurs use two to three hashtags at the end of a posts, others spread hashtags out in a posts, limiting the overall use of hashtags to two or three per posts.

Of note, if you’ve used hashtags in your Facebook posts before, there’s no need to go back and redo those posts. Facebook is going to go back and make older posts with hashtags clickable. On the other hand, if you haven’t been adding hashtags to keywords, it may be a good idea to go back and do so.

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Don’t be afraid to play around with Twitter

Posted on June 14, 2013 by admin

By Rhonda Campbell

twitter hashtags

Photo by B!tu

Just because there are more than half a billion Twitter user accounts, doesn’t mean you’ll get your products in front of 10 percent of those people — ever. If you hope to grow your Twitter influence, you’re going to have to market with precision. Define who you want to reach, and it’s certainly not everyone. Get clear about who your products benefits.

For example, if you sell eyeglasses, you should target organizations, including physicians, that treat adults and children with eye diseases. You should also target agencies that require people to pass eye exams for licensing. You could do this by tweeting motivational quotes, short facts and teasers that directly relate to eye-wear, including how wearing glasses could give someone an elegant or educated appearance.


In other words, your tweets should be precise, designed to attract the very people who are most likely to benefit from buying and using your products. Each post your publish should achieve this mission, doesn’t matter if you post a cartoon, picture, video or comment.

Because you’re not going to know how your target audience is going to respond to your Twitter marketing efforts until you take some type of action, be willing to try new things. Post a mix of videos, pictures, cartoons, articles, interview clips, etc. Measure how many times a video, picture or article is retweeted when you post on a weekday versus when you post similar content on weekends.

If retweets drop off for videos when you post them on a Monday or Tuesday, post videos on Friday and Saturday and measure the response you get. The same applies to other types of content you post on Twitter.

To highlight keywords and phrases, place hashtags (Facebook is starting to use hashtags to improve its users’ search experience) before the words and phrases you want to stand out in your posts. You can get the most out of hashtags, if you do a little research and use keywords and phrases that are used in top searches. Trending topics, top search engines phrases, etc. have worked successfully. However, make sure keywords and phrases you include in your Twitter post strengthen your personal or business brand.

Keep trying new things (i.e. time of day you post certain types of content). You’ll find out when to focus your energy on Twitter. Marketing lessons you learn while working Twitter, might also be transferable to other social media networks.

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Using Online Content to Reach Your Target Audience

Posted on June 8, 2013 by admin

By Rhonda Campbell

sharing online content

 

Adults have been depending on researchers and storytellers to keep them up-to-date on what’s going on in the world, to present new ways for them to be entertained and given profound reasons to stay engaged, plugged in, for centuries. Today, it’s trusted content writers who serve as non-fiction storytellers, offering new ideas and reporting on past events. Impassioned by marketing goals, talented content writers, in partnership with gifted technologists, are also altering the ways information is delivered to the general public.

Developing and Distributing Online Content
Key tools many content writers have been turning to so they can distribute information to the public at warped speed are social media networks. Automated content distribution systems like Buffer, Onstream, Akamai, Radiance and HootSuite have made it easier for writers to market business products and services inside the body of an engaging story. It’s a less expensive, perhaps even a less intrusive, way to share information.


Yet, simply creating and distributing SEO, video and web content is not enough. Content must grab the attention of thousands of Internet users; it must build and create a buzz.

Getting Traction Out of Online Content
Instead of continuing to republish content, writers have to develop content that encourages sharing, so each person who reads the content becomes a “distributor”. When this happens, online content is getting traction, an event that occur for several reasons:

• Online content adds value to readers’ lives
• Interviews with influential leaders are built into feature articles
• Videos and pictures of rarely seen historic landmarks are added to online content
• Audio and video of current events are captured and shared with millions of online users
• Quotes and advice from information owners distinguishes companies distributing content as experts in their field
• Readers are given opportunities to post comments, providing valuable feedback, so they feel a part of a growing trend, etc.
• Long believed facts are rebuffed, showing that although old beliefs die hard, it doesn’t mean those old beliefs were ever right

Sharing Online Content
Places where writers can distribute and share online content varies. For example, writers can use press releases and radio to reach millions of people. Other tools they can use include:

• Social media networks (i.e. Facebook, Twitter, MySpace, LinkedIn, Pinterest, Scoopit, Floost)
• Blogs
• Content directories
• Websites, including business, community, local and news websites (i.e. guest blogging)
• Video distribution outlets like YouTube and Vimeo

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You’re going to have to motivate and encourage yourself

Posted on June 5, 2013 by admin

By Rhonda Campbell

encourage and motivation for entrepreneursLife in this world is replete with change, enough ups and downs to keep you interested. This same change can also cause you to feel as if there’s little you can count on, trusting until you always feel rested. Add owning and managing a business to this world’s normal shifts, and you could be in for a real up-and-down ride.

But, you are in the habit of exercising your courage. Your inner vision is as sharp, if not sharper, than your physical vision. Just to achieve your business and personal goals, you keep reading, learning, exploring and taking smart risks. You’re just not afraid of change.

Comfort isn’t your payoff, excellence and continuous advancement are. Yet, there are times when you feel winded, even doubt if you’re doing the “right” thing. Experience two or more days of this, questioning your own inner drive and vision, and you’ll find yourself needing to be encouraged.

It’s nothing to feel badly about. It happens to everyone at one point or another. After all, who completely understands everything that happens in his life? You’ve gotta expect to do a bit of two-stepping as you continue to move forward. You’ve gotta know when to rest, pump the accelerator, shift gears and brake. You’ve also gotta know that quitting isn’t an option.  Friend, you’ve come too far to quit.


Instead, take in a healthy dose of motivation, great bits of advice like the words and sayings posted directly below. Refer to these motivational quotes when you need a lift. Let them work like fuel, energy that keeps you advancing!  Feel free to hit the share buttons at the bottom of this post, and share these motivational quotes with a friend, someone you know could benefit from a lift. It takes less than a second.

Here’s to your next win!

“Follow your passions, believe in karma, and you won’t have to chase your dreams, they will come to you.” – Randy Pausch

“A strong passion for any object will ensure success, for the desire of the end will point out the means.” – William Hazlitt

“I don’t regret the things I’ve done, I regret the things I didn’t do when I had the chance.” –Unknown

“The more intensely we feel about an idea or a goal, the more assuredly the idea, buried deep in our subconscious, will direct us along the path to its fulfillment.” – Earl Nightingale

“Setting goals is the first step in turning the invisible into the visible.” – Anthony Robbins

“One of the most important keys to Success is having the discipline to do what you know you should do, even when you don’t feel like doing it.” - Unknown 

“Don’t worry about failures, worry about the chances you miss when you don’t even try.” – Jack Canfield 

“Life has two rules: #1 Never quit #2 Always remember rule # 1.” - Unknown 

“If I have the belief that I can do it, I shall surely acquire the capacity to do it even if I may not have it at the beginning.” – Gandhi

“It takes courage to grow up and become who you really are.” – E. E. Cummings

“The start is what stops most people.” – Don Shula

“We all have dreams. But in order to make dreams come into reality, it takes an awful lot of determination, dedication, self-discipline, and effort.” – Jesse Owens

“To avoid criticism do nothing, say nothing, be nothing.” – Elbert Hubbard

“You can’t just sit and wait for people to give you that golden dream. You’ve got to get out there and make it happen for yourself.” – Diana Ross

“You never know how strong you are until being strong is the only choice you have.” – Unknown

“You may never know what results come from your action. But if you do nothing, there will be no result.”- Gandhi

“Never give up on what you really want to do. The person with big dreams is more powerful than the one with all the facts.”- Unknown

“People become really quite remarkable when they start thinking that they can do things. When they believe in themselves they have the first secret of success.” – Norman Vincent Peale

“When I let go of what I am, I become what I might be.” – Lao Tzu

“Just don’t give up trying to do what you really want to do. Where there is love and inspiration, I don’t think you can go wrong.” – Ella Fitzgerald

“Destiny is not a matter of chance, it is a matter of choice; it is not a thing to be waited for, it is a thing to be achieved.” – William Jennings Bryan

“It always seems impossible until it’s done.” – Nelson Mandela

“Discipline is the bridge between goals and accomplishment.” – Jim Rohn

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The one quality required to succeed as a salesperson

Posted on June 5, 2013 by admin

By Rhonda Campbell

salesperson confidence marketing successVince Lombardi, a champion of champions, said, “Confidence is contagious. So is lack of confidence.” If you think about it, confidence is at the core of everything we do. Lose confidence, and it becomes nearly impossible to do the work required to fulfill a dream.

Salespeople certainly know how important confidence is to success. In fact, confidence is the one quality required to succeed in sales. It’s confidence that powers us to take action, seize opportunities when they arise, say ‘no’ to the wrong offers, face fear and start new projects.


Specific to selling, confidence gives business professionals the inner strength to call potential customers (i.e. cold calling). It also empowers salespeople to:

  • Say ‘yes’ to the right opportunities
  • Believe in themselves enough to envision their own success in advance of the success manifesting in physical form
  • Focus on winning
  • Respect themselves, even as they receive several ‘nos’ in response to their sales efforts
  • Negotiate winning deals
  • Aim high rather than accepting any and every deal that comes along

Most of all, confidence is what salespeople need to keep picking up the telephone and cold calling one prospective client after another. It’s what salespeople need to keep jumping in their car, hitting the road and visiting client-after-client, working to land an increasing number of sales.

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