Steps to social media engagement

By Rhonda Campbell

social media marketing image

Found at Social Media Today

The importance of social media engagement is increasing. Social media engagement is becoming more important because social media networks are starting to remove inactive accounts. If you’ve noticed a drop in your Facebook business page likes, you’ve already seen the impact of this. Click on the Insights tab at the top of your Facebook page and you’ll learn that Facebook is removing inactive followers’ likes.

Show followers how much you care

More importantly, deep social media engagement builds relationships, trust, expectation and success. Think of it this way. Would you want to keep dating a guy who never called you first? You’d probably start to worry that the guy wasn’t really into you.


It’s the same with social media. When your followers only hear from you when you post messages about a sale, coupon, new product launch or upgraded service you’re offering, your followers might start to doubt that you truly value them. Therefore, as a first step to building social media engagement, develop a content or editorial calendar.

Stay on schedule

Set the editorial calendar up week-by-week. Identify the types of posts that you’ll push out to Facebook, Twitter, LinkedIn, Pinterest and other social media networks your business has a presence at. For example, if you own a beauty salon, you could schedule a beauty tip on Monday, a coupon on Tuesday, a beauty history fact on Wednesday, a link to your latest newsletter on Thursday and a series of client before and after pictures on Friday or Saturday.

Respond to comments and questions that followers leave at your social media sites. Not only could this keep a follower from becoming inactive, which could impact your overall follower status, it could turn a watcher into an active supporter.

To show your followers that you care about them and are listening to what they have to say, respond to posts they make away from your site, posts that have nothing to do with your business. For example, you could give a thumbs up to a graduation picture that a follower post.

Communicate with pictures

Images generate higher social media engagement than pure text. Social Media Examiner says that images increase Facebook social media engagement by 85%. Add a picture to your Twitter posts and  you could receive 35% more shares. Rather than posting stock photos, post pictures of real life events  (i.e. volunteer event, holiday party, seminar) you took at a business event you hosted or attended.

Don’t limit all posts to images. Offer your followers a myriad of content options. Other steps to more social media engagement are to ask followers industry specific questions. Post quizzes and entice followers to complete polls.


When it comes to measuring how active your followers are, Social Mention, Topsy and social media insights are tools to consider. Forbes also suggest Icerocket, HootSuite and Google alerts. As with an editorial calendar, schedule a time each week when you’ll review and analyze the traffic.

Posted in Growing Business | Tagged , , | 1 Comment

Preparing to start a freelance career

By Rhonda Campbell

Found on Business News Daily

Found on Business News Daily

You’ve saved eight months or more of gross income  in preparation of launching a freelance career. You’ve also familiarized yourself with tax deductions that you qualify for as a freelancer. Your budget is in good shape and you have the office supplies and family support that you need to focus on assignments without constantly being interrupted by relatives and friends who think you’re just hanging out because you’re working from home.


Now, it’s time to prepare to start a winning freelance career. It bears repeating that you’re going to need to sit down and speak with your relatives and close friends, this includes small children. Be clear and let them know that you’re still working full-time . . . from home. Just as they wouldn’t call you 20 or more times while you worked off-site at a traditional job, let them know that you can’t succeed as a freelancer if they interrupt you 20 plus times while you’re working from home.

Other steps you can take to prepare for a successful freelance career, include:

  • Identify an area in your home where you’ll work absent interruptions. Forget putting a TV in this room. You need to focus on your work. Do hang artwork and place family portraits in your at home office. Order or construct a comfortable desk and chair. Ergonomics are no joke; you really need to be healthy and comfortable while you pursue your freelance career.
  • Eat a healthy breakfast and take a daily break so you can get in good exercise.
  • Don’t scrimp on sleep. Relax and knock out six or more hours of sleep each night.
  • Set a daily work schedule and stick to it. Fudge on this one and, as surprising as it may sound, you could easily end up working until midnight or later.
  • Spend an hour a day searching for new clients. Even if you have five or more major clients, if you want a long term freelance career, keep seeking out new clients.
  • Spend one to two hours a week marketing your services online and offline (i.e. creating and distributing postcards, attending in-person networking events, fulfilling public speaking engagements that focus on the work you do).
  • Update your budget on a weekly or monthly (at a minimum) basis. Stick to your budget. Definitely identify how much money you’ll need to generate each week and month to cover your expenses. If you want to succeed as a freelancer, guessing about how much money you have is not the way to go. Spreadsheets are great tools to use to create and track your freelance career expenses and overall budget.
  • Take two to three training courses (consider free online courses) a year to expand your skill set.
  • Create contracts that protect your and your clients from a legal standpoint.


If you run into financial challenges while freelancing, don’t be proud and avoid taking on a traditional gig for awhile. For example, you could take on a part-time traditional job until your client work increases and your freelance career becomes your sole or major source of income. Remember – the key is to do work that you love, not to be able to say that you work from home.

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Jennifer Bueschel, the Sugar Plum Fairy, is making a success of organic products

CEO Jennifer Bueschel
MEET
Jennifer Bueschel:   This dynamic entrepreneur is the founder of JBHomemade (https://www.etsy.com/shop/JBOrganicHairRemoval), maker and seller of organic products, namely organic sugar hair removal and sugar scrubs. When Jennifer says “organic,” she means it! Consider this. JBHomemade (http://www.pinterest.com/JBHomemade) is the only store in the Mid-Tennessee and South Kentucky areas that sells 100% organic sugar wax and sugaring hair removal. Ingredients used in JBHomemade products are grown on Jennifer’s own property or purchased from local Amish. Not only does Jennifer make and sell organic products, she is committed to living a holistic lifestyle. Read this interview to find out what inspired the launch of JBHomemade, how Jennifer markets organic products and what Jennifer did to overcome early business challenges.

WMI:   What were you doing before you launched JBHomemade?

JB:        I was (and am still) a returns specialist at Macy’s Logistics. I have not gotten to the point where I can quit my full-time job. Before Macy’s, I was an office manager for 14 years.  I live on a homestead in Tennessee and we live as simply and naturally as possible. We only eat veggies we grow and the meat my significant other provides on his hunts. We process our own meat, use flowers and herbs for both our health and meals, believe in holistic, natural healing and we do not waste.


WMI:   Please tell us about the genesis of JBHomemade. What inspired you to start the business?

JB:        In this lifestyle, I learned about the ancient Egyptian method of natural hair removal by happenstance. I was sick and tired of not just shaving, but shaving and then getting out of the shower and getting the goose bumps! Men may possibly have a hard time relating, but the results of the goose bumps makes a lady’s legs feel like we didn’t shave at all. We don’t enjoy feeling stubbly right after we just shaved! (Now don’t get me wrong here. You may not be able to relate to the goose bumps, but you can use sugaring just like us ladies can. In fact, I sugar my better half’s back and his neck regularly.) Naturally, if this happens often enough, you get tired of it. Not just the act of shaving every day, but it’s really like an endless chore that no one really enjoys…much like the laundry!

 

I did some research, spoke to a few professional estheticians and learned through careful study about sugaring for hair removal (which gently and naturally exfoliates your skin while removing the hairs by the follicle as gently as removing a “Band-Aid™). But I also learned that sugaring is most widely used exclusively in salons and the “big” sugaring manufacturer Alexandria Professional exclusively sells only to professional estheticians. Well, let me tell you, I have some thoughts on this. Where’s the faith in the general public? Why only pros? I’m just a regular person living in a rural town and the METHOD of Egyptian sugaring for hair removal was learned the same way as you would learn, say…a new hairstyle or new exercise routine. Practice makes perfect.

WMI:   Looking back, what would you have done differently to create a smoother transition into self-employment?

JB:        Day by day, my business is growing, reaching more and more people both from the United States and overseas. Day by day, I share and learn more about advertising (I create all of my advertising using Adobe Photoshop…a skill I learned when I was an office manager) and growing my business.

WMI:   Where in the world did you get the idea to use sugar to create hair removal and scrubs?

JB:         Like I said, I was sick and tired of shaving and then getting the goose bumps! I did a lot of research (natural hair removal, organic hair removal, etc. type searches) and spoke to many estheticians, tried different brands of sugaring and was not happy with the consistency, though the results were so-so satisfactory. I decided to learn the cooking method and perfected the recipes and application through trial and error and 48 pounds of different sugar types. I purchase my sugar from the Amish in Scottsville, Kentucky in bulk. I chose, after experimentation, raw organic sugar for the sugaring paste and organic cane sugar for the sugaring gel. The results were awesome! I tweaked the recipes to the perfect consistency (using less water and more lemon juice which was suggested to me by a friend with Arabian decent who remembers her grandmother, mother and aunts using sugaring in her homeland).

WMI:   What are the benefits of using organic products like sugar scrubs?

JB:        There are many benefits of using sugar scrubs for exfoliation. Not just having smooth skin, but each and every ingredient I use  (all organic/natural ingredients are used including the chosen sugars, carrier oils, essential oils and herbs including Lavender, Coconut, Vanilla, Cinnamon, Pumpkin, Peppermint, Dry Mint, Lemon, Dried Chamomile, Dried Lavender, Dried Rosemary just to name a few) have individual benefits to your skin and health. One benefit is smooth skin; obviously, the other benefits include improvement in skin tone, acne, spots, and skin texture.

WMI:   Are the sugar hair removal organic products designed for men or women? How does the product work?

JB:        Anyone can use Organic Sugaring for Hair removal, including teens. Since sugaring leads to permanency of hair removal over time, teens are encouraged to start faithful sugaring as soon as they are at the point in the puberty to be concerned about hair removal.  The products work by removing the hairs by the follicle naturally and with much less pain than traditional salon resin waxes.  The results are petal smooth skin lasting at least two weeks depending on how fast your body regrows hair. Hair also grows back thinner, finer and less noticeable. When you remove the hairs in the same direction of hair growth, ingrown hairs and irritation are virtually eliminated. Sugaring is also eco-friendly, earth-friendly, skin friendly and easily cleaned up with warm water. All of which…are unlike resin waxes. Over time, the hair follicle will collapse, resulting in permanency.

picture of homegrown organic productsWMI:   I love your product packaging. Did you purposely decide to keep the packaging simple or was that an accidental design?

JB:         Thank you! I purposely chose simple, easy to read labels. Using the mason jars worked out perfectly to hold eight ounces and the fact that you can see the dark amber color of the sugaring paste and the honey like color of the sugaring gel was an added bonus.

WMI:   Who is your target audience?

JB:         Since anyone can use organic sugaring, my target audience is just that! Anyone!

WMI:   How has placing JBHomemade on Etsy helped you to attract new customers?

JB:        Oh my gosh, I can’t even tell you how exciting it was for me the day I opened my Etsy shop! Though I do not get much traffic directly from Etsy, Pinterest has been amazing. Knowing that Etsy was created for handmade and homemade products, it was the perfect fit for my products.

WMI:   Social media networks, press releases, interviews, etc. provide a myriad of marketing opportunities. Share three to four specific marketing strategies/action steps that small business owners can take to get more exposure for their products.


JB:         I firmly believe in personal conversations. Not just share share share. I use Pinterest, Twitter, Facebook, my blog and Google+ for business to get the word out about sugaring. But let me tell you! Hair removal is not a subject most people are comfortable talking about publicly. This is why I make it easy for my potential customers to contact me in any form they choose to be able to ask questions.

WMI:   To keep your business going, you have to generate cash inflow. Tell us about two to three effective cash inflow generating strategies you’ve found to be effective.

JB:        Pinterest has proven to be my best friend, as is my blog.  As soon as I post on my blog, I share with Google+, Pinterest and Twitter. People from the UK, Norway, Denmark, etc. and the United States have found me and I have created friendships and a customer base with salons and women/men!

WMI:   What’s next for Jennifer Bueschel? Where do you see yourself and your organic products company, JBHomemade, three to five years from now?

JB:        Three to five years from now, I would love to see myself in a store front, having a customer base and self employed. I have many plans and hopes. The biggest? Getting the word out about sugaring to the masses! There is no reason why sugaring has been primarily taught and sold only to salons. Regular people like you and I are more than capable of learning a new (though ancient) method of hair removal that is more beneficial to our skin and environment.

Posted in Feature Business Leader Interviews | Tagged , , , | 1 Comment

Easy ways to market a startup business

By Erica Simpson

business design

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Effective marketing is about more than pushing the message about your startup business out to millions of consumers. To succeed, you  have to introduce your new business to the right people. In fact, a single market a startup business misstep could cost you. . . everything.

Money isn’t the greatest challenge that startups face

Consider this. The average amount of funding that a startup business receives is $1.5 million. Still, 75% of startups fail according to Mashable.

Clearly, lack of capital isn’t the only reason why some startups fail. Scaling too soon has hurt new businesses that were well funded. Poor cash flow management, overlooking risks and losing contact with too many former customers are other reasons why startups fail.


There’s also the opposite end of growing your business too fast while you market a startup. Absent angel funding, you could struggle to gain enough customers to keep your company going. Intuit says that, “Plenty of solopreneurs get twitchy at the idea of marketing their business.”

You could build your confidence and flex your marketing muscles if you start small. Schedule a meeting with 10 to 30 of your relatives, friends and neighbors, people you know well, people you trust. Have these tools on hand: foldable business brochures, product catalogs, media kits and, of course, product samples.

The link between confidence and effective marketing

Just as you would at a corporate sales meeting, serve refreshments (i.e. tea, water, juice, fruit, finger foods). Develop an event agenda and stick to it (even if you’re the only one who sees the agenda).

Spread the word (market) the event by taking pictures of your products and sharing them on social media. Develop landing pages for your products or services. Include the landing page links in messages that you send to relatives, friends and neighbors that you invite to the meeting.

At the event, speak with each attendee. Focus on the benefits that your products or services offer. Answer questions candidly. Also, ask the attendees for their honest feedback about your products or services. Feedback that you receive could prove invaluable, helping you to make product improvements before you launch a broad marketing effort.

The event could also do wonders for your confidence, especially when you start contacting media outlets (i.e. talk show hosts, magazine editors) to have your business featured. Your confidence high, you could begin to take other easy marketing steps, including the following:

  • Using free market a startup research tools to learn more about your prospects (i.e. where they hang out, what their career aspirations are)
  • Getting listed in local yellow pages
  • Conducting online and offline radio interviews
  • Designing and sending post cards to your target audience
  • Building a newsletter (be sure to include valuable coupons that lead to incredible landing pages)
  • Developing and sticking to a social media messaging strategy
  • Starting a business blog (update it regularly)
  • Hosting and attending community based events (i.e. festivals, small business expos)
  • Setting up search engine alerts for market a startup topics related to your business (include your business URL when you comment on relevant alerts)

Don’t stop with these marketing steps. Continue to learn, implement and measure other marketing actions. You’re going to need to do this for as long as you operate your business.

Posted in Growing Business | Tagged , | 2 Comments

Exploring Live Your Potential with JoAnn Youngblood King

Joann Youngblood King Live Your PotentialMEET JoAnn Youngblood King:  Write Money Incorporated’s feature entrepreneur, JoAnn Youngblood King, is a CTA certified success coach, author and owner of Live Your Potential. Equipped with a diploma in Small Business Management, JoAnn is also a member of Coach Training Alliance and The International Association of Coaches. As a trainer for  Project Enterprise, she helps entrepreneurs to gain access to business loans, business development services and networking opportunities. She is passionate about helping people follow their dreams. In 2008 and 2009, she was recognized as a Charles B. Benenson Entrepreneur of the Year Nominee. She earned Charles B. Beneson Entrepreneur of the Year Finalist in 2014. JoAnn is committed to her clients’ success and happiness. She listens deeply, without judgment, and explores actions that will move her clients to the fulfilment of their goals. Read on to find out how JoAnn got started, what she did to overcome a challenge, how she markets her business and where she’s taking her company.

WMI:    What were you doing before you founded Live Your Potential?

JYK:        Before I founded Live Your Potential, I was working full-time as a legal secretary while pursuing my favorite hobby of reading and studying everything I could about human potential.

WMI:    Tell us what inspired you to start your business?


JYK:      I became interested in coaching in the late 1990’s.  I saw an advertisement for the class “How to be a Life Coach”.  The class description resonated with me.  I went to the class and decided right there that I wanted to coach people to achieve greatness. I was already doing that with friends and family. I immediately came up with a name for my coaching business, which at the time was Higher Level.  I made up some business cards and letterhead for my coaching business and started studying the coaching industry.  In 2004, I attended a seminar by Walt Goodridge, Author of Turn Your Passion into Profits.  During the seminar, Walt shared a quote which further motivated me to get serious about my coaching business.  The quote says, “If you create and market a product or service through a business that is in alignment with your personality, capitalizes on your history, incorporates your experiences, harnesses your talents, optimizes your strengths, complements your weaknesses, honors your life’s purpose, and moves you towards the conquest of your fears, there is ABSOLUTELY NO WAY that anyone in this or any other universe can offer the same value that you do!” After that seminar,  I renamed my company Live Your Potential and have gone on to help many people accomplish their goals and dreams.

WMI:    Do you recommend that a life coach get certified? Why? Please also tell us about some of the best available life coach certifications.

JYK:       I do recommend that a life coach become certified. I took on the role of a life coach for five years before I received my certification in 2010. After getting certified, I gained more confidence and learned about tools and strategies that I wasn’t aware of before.  The certification also helped me with accountability and gave me a wonderful support system. The coach certification program I used was given by Coach Training Alliance. They are approved by The International Coach Federation. The program runs for six months.

WMI:    Tell us about the services that Live Your Potential offers?

JYK:        Live Your Potential provides Success Coaching through one-on-one coaching and group coaching. We also hold Success Seminars, workshops and events.

WMI:    Please share three to four steps that life coaches can take to market their business?

JYK:         1) Social Media Engagement – Spend at least 10 to 15 minutes every day posting, liking and commenting on quotes, stories and links regarding your coaching topic.  2) Write Articles – Submit articles to websites such as http://www.EvanCarmichael.com and http://EzineArticles.com/ on a regular basis.  3) Network of Coaches – Joining a network of Coaches is the best way to get help, support and understanding with like-minded individuals.

Next top success story bookWMI:    When and why did you write The Next Top Success Story?

JYK:         I wrote The Next Top Success Story in 2008.  The idea for the book was conceived when I saw a poster advertising an upcoming television show entitled Shear Genius.  This was a reality show created to showcase a top hair stylist.  Being familiar with television shows in the same league as this one, I started to think about the new reality show era and why it has become so successful.  I started thinking about why I was drawn to some of these programs such as American Idol, The Apprentice, America’s Next Top Model, Top Chef, and Top Design.  I realized that I was attracted to these programs because they showcase everyday people, like you and me, who are putting themselves in the public eye and letting people know that they are talented, beautiful, creative, and successful just as they are right now.  What I love about the participants of these shows is that they know who they are and what they are made of.  They know that they are special and want to be recognized for being so. We all have the potential inside for great success.  We are all the next top success story!

WMI:    Share a brief synopsis of The Next Top Success Story.

JYK:       In The Next Top Success Story, I share success tips, quotes and stories that helped me to realize that I have everything within me to be successful. This book helps others to realize that fact as well.

WMI:    Who is your target audience, as an author and as a life coach?

JYK:       Live Your Potential helps entrepreneurs and small business owners to discover, tap into and live their inherent potential for success. We specialize in working with administrative assistants, executive assistants, coordinators and support staff who are entrepreneurs at heart, people who are ready to accomplish their dreams and goals while currently working for someone else. We also work with mom entrepreneurs to help them find the time needed to start their business or take their existing business to the next level.

WMI:    How has writing a book helped you to attract new life coaching customers?

JYK:       Once people see that you have written a book, it gives you a certain amount of credibility in your area of expertise.   I decided to write a book because I spoke with many people who expressed a desire to write a book one day.  I believe that everyone has a book in them.  I wanted to prove that if I write a book, you can too! I acquired more clients after writing my book because it became a point of reference to create my coaching program and workshops.

WMI:    Social media networks, press releases, interviews, etc. provide a myriad of marketing opportunities. Share three to four specific marketing strategies/action steps that small business owners can take to get more exposure for their products.

JYK:       1) Word of Mouth – Even though we have become dependent on social media, there is nothing like good old fashion word of mouth advertising. If your product or service is on point, people will talk about it.  2) Joint Ventures – Joint venture partnerships are great for helping to widen your audience.  3) Speaking Engagements – Public speaking gives your audience a sneak peak of the value you can offer them.  4) Support Teams – Create or join a support team like a mastermind group to exchange ideas and strategies.

WMI:    To keep your business going, you have to generate cash inflow. Tell us about two to three effective cash inflow generating strategies you’ve found effective.

JYK:      1) De-clutter – I have learned that when you clean up clutter you make room for more to come into your life. For example, by clearing out clutter, you may have an opportunity to make money by having a garage sale.  2) Temporary employment – To help make ends meet while pursuing your dreams and goals, it may be necessary to do what you have to do temporarily to get what you want permanently.  3) Prosperity Affirmations – I recite daily affirmations to stay positive in order to draw positive results to me. One of my favorite affirmations is “Money is coming to me easily and effortlessly.”


WMI:    What’s next for JoAnn Youngblood King? Where do you see yourself and Live Your Potential three to five years from now?

JYK:       I have a new book titled Live Your Potential and Let Your Faith Lead You to Success; the book is positioned to be a best seller.  I plan to promote my new book which is the first in a series.  Three to five years from now, I plan to create a Live Your Potential Empowerment Center, where entrepreneurs can come to learn about how to use their potential to have happy, healthy and successful lives.

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Finding jobs after college

By Ericka Simpson

finding jobs after college

Found on Business Insider

Getting advanced college degrees could instill you with the belief that you deserve to land high paying, quality jobs. It’s at these jobs that you can position yourself for promotions and rewarding challenges that your college education and life experiences have already prepared you to meet. The degrees can also convince you that finding jobs after college is going to be easy.

Proven tips for finding jobs after college

If that’s what you think, consider this. According to the National Center for Education Statistics, 21 million Americans were enrolled in college in 2011. When it comes to finding jobs after college, the good news is that many of these students already have full-time jobs. You may not have to compete with them when you start your job search.


The bad news is that millions of these adults are your competition. They are strategizing and learning new ways to make finding jobs after college easier, fruitful. Give yourself a boost by networking for jobs while you’re in school. The more time you give yourself to find good jobs, the better.

Sign up for internships. If you’re going after a master’s degree, apply for fellowships. Do as much lab work as you can to get hands on experience. For example, if your college offers you a thesis or non-thesis option, consider the non-thesis option. This will force you to complete loads of research and lab work.

Make the most of collegiate contacts

Keep in touch with organizations that you intern or fellowship with. Don’t just keep in touch with your supervisor. Keep in touch with the human resources director, human resources recruiter and other managers you met while you interned at the organization.

Below are more action steps you could take while you’re in the process of finding jobs after college. Success at finding jobs after college calls for you to be resilient, persistent and positive.

  • Create a spreadsheet or database. Add the names of organizations you want to work at, why you want to work at these organizations and the names and contact information of two to three people at these organizations.
  • Develop a resume and job cover letter. Work with a professional resume writer if resume writing is not your strong suit. Monster, Career Builder and other job boards post sample resumes and cover letters that you can use for free.
  • Email contacts at organizations you want to work at your cover letter and resume. Customize job cover letters and resumes to the specific organization and for the specific job you are applying for. For example, if you are applying for a junior underwriter job at ABC Company, mention the firm and the job title in your cover letter one to two times.
  • Pull up hiring managers and recruiters’ LinkedIn profiles. If these leaders attended the same college that you did, mention that in your cover letter.
  • Set up automated job alerts through major job boards. No need in spending hours poring over one job after another at the boards. Let the open jobs come to you.
  • Search internal job boards at organizations you want to work at. Many organizations don’t post any or all of their open jobs with major job boards as the boards require companies to pay a fee to post jobs (these quarterly fees are not cheap).
  • Attend professional or industry events. Let’s say you’re working at finding jobs after college in the financial services industry. By attending events like Financial Services Industry Exchange and Financial Services Talent Network seminars, alumni financial services networking events and meet-and-greet nights hosted by area banks and other financial services firms.
  • Step into related roles if the particular role you want is highly competitive, making finding jobs after college near impossible. For example, top financial services firms easily receive 20,000 resumes for investment banking roles. You could get your foot in the door by seeking a financial advisor, hedge fund or research job.


Finding jobs after college takes consistent work. U.S. News and World Report says that it could take a year to find a good job. Of course, you could find any low paying, non-benefit offering job quicker, but you want a good job. By developing a schedule for when you will search and apply for jobs, you can gain traction. Following up with recruiters and hiring managers can also keep you in these important decision maker’s minds. As you keep in touch with college career counselors, attend college job fairs and network with alumni, you can become aware of jobs you may otherwise not have heard about.

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Analyzing data could be a symptom of fear

By Rhonda Campbell

gorgeous woman

 

 

Are you in the habit of analyzing data? I’m talking about really analyzing data. Do you think of all possible outcomes before you consider making a decision? Spreadsheets, databases, industry specific articles and targeted seminars are like friends. You spend hours poring over at least one of them.

Data analysis isn’t always good

You have to know that you’re heading in the right direction. It’s a smart move, to a degree. Yet, it’s easy to slip. Over analyze and you could set yourself up for frustration, procrastination, feeling stuck and eventually boredom.

Boredom that over analyzing data creates isn’t temporary. It lingers, crushing you with despair. It’s no fun. Regardless of how many facts you review, there’s always just one more point you want to consider before you take action.

It could be why you haven’t gone out on a single date in months, perhaps years. It could be why you keep working at a dead end job. It could be why you’re on your way to becoming among the billions of people who leave this earth with this top regret – the regret that you never pursued your dreams.

Analyzing data to prove you’re smart to be afraid

Analyzing data is a way to convince yourself that it is unsafe to change. Analyzing data is a way to make yourself believe that you’ll lose too much if you go after what you really want.


As with most fear, what you could be afraid of is an emotion. You could be afraid of feeling embarrassed, rejected or dumb. All of them tie back into the fear that you’re not loved.

To avoid (a definite fear goal – avoidance) feeling rejected (or unloved), you steer clear of the spotlight. You try to hide or make excuses for your successes, playing them down so others won’t feel threatened by your successes. “This ol’ dress. I got it on clearance,” you respond when someone compliments your fashion choice.

Face your deepest fear

Marianne Williamson said it well, sharing that, “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness, that frightens us most. We ask ourselves, ‘Who am I to be brilliant, gorgeous, talented, and famous?’ Actually, who are you not to be?”

She continued, “You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that people won’t feel insecure around you. We were born to make manifest the glory of God that is within us. It’s not just in some of us; it’s in all of us. And when we let our own light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence automatically liberates others.”

Smart-dumb way to put dreams on hold

Let an opportunity or an idea pop up and you start analyzing data. You read 20 or more articles or books on dating someone with traits that you think your family and friends might reject (thereby indirectly rejecting you). After reading the articles and books, you still don’t ask the person out.

Out of the blue, someone tells you about a franchise opportunity (something you’ve dreamed about for years). You take the person’s contact information, but you never call. Or you call and ask them a series of questions . . . more material to analyze.

Five, seven, eight, 10 years pass and you still haven’t started a franchise. But, you know a lot about franchises. You’ve spent months analyzing them, the rewards, the challenges, the average money required to invest in a franchise and the potential losses.

Awareness pays off

If you’ve been paying attention to your life, you’re starting to see that over analyzing data could be a symptom of fear. Consider this. As Marianne Williamson said, what you’re afraid — terrified — of is your own greatness . . . your own greatness.

So, you spend time analyzing data, analyzing dreams, analyzing an article and analyzing handwriting. It’s a trick. You think that analyzing data equals taking action, making a decision that will propel you forward. It really is a trick.

Fact is that data analysis isn’t the type of action that leads to advantageous change, not if analyze is all you do. The next time you catch yourself over analyzing, make a decision. You don’t have to go as far as Jim Carrey went in the movie Yes Man, but say “Yes!” to a few love-rooted opportunities that appear in your life.


Forget trying to figure out how it will all turn out. You will probably never know unless you say “Yes!” and take action. Let your higher self take care of the details. Start small if you have to. Just get started, especially on the path to fulfilling your dreams. Because you’re an eternal, limitless being no misses you have can change the truth of what you are. So, take a love-rooted chance.

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