The much touted marketing plan has certainly earned its place in the business world. In fact, depending on who you talk with, it might appear as if, without a robust marketing plan, customers and entrepreneurs wouldn’t connect at all, that they would never find each other. But, is that true?
If you built a shop or website, wouldn’t a few customers find your without you having to pay for advertising or without you having to market the shop or website? Common sense tells me that they would. However, to attract enough customers so you can pay rent, you’ve got to get folks talking.
Think you can pull that off on your own? You know what? I think you can! The rub is whether or not you really have the time (oh, time) to market and develop your products or services, not mention finding the time to enrich relationships you have with existing customers.
If your a solo-preneur, you’re doing it all. You’re finding a way. (One day, I hope solo-preneurs receive the spotlight they deserve!!)
Fact is that a marketing plan, regardless of how detailed it is, isn’t enough to generate significant sales if you don’t build word-of-mouth interest. Social media, email, cold calling and direct mail definitely work. However, to keep sales going up, people have to have enough interest in your products and services to tell a lot of people they know about them.
You could gain traction by distributing free samples of your products. For example, if you’re a freelance writer, you could give away sample chapters from your books. Let go of the thought that you’re losing something. You’re trying to build a buzz in your business.
So, while you’re working on your marketing plan, remember to create action steps that you and your team can implement to build free word-of-mouth marketing. Let your customers get more exposure for your business.
Get out and meet your customers and prospects. Attend local events with the priority to meet your target audience. Ask these people questions that reveal their perceived gaps . . . gaps you could fill.
